Outreach vs Clay: Which AI agent is better?
Compare pricing, AI models, integrations, security posture, pros, cons, and buyer fit before choosing the right AI sales / crm agent for your workflow.
Verdict: Outreach vs Clay
Pick Outreach if you need ai-powered multi-channel sales execution. Pick Clay if you need data enrichment and personalized outreach platform with 75+ data providers.
Outreach wins on price.
Clay integrates with 9 platforms.
Outreach
Outreach orchestrates AI-powered multi-channel sales execution across email, phone calls, LinkedIn messaging, and SMS, coordinating touchpoints to maximize engagement while avoiding over-contact. Smar...
- Multi-channel execution: email, calls, LinkedIn, SMS
- Smart Email Assist for contextual reply drafting
- Deal Health scoring with CRM and engagement data
- Revenue Intelligence for pipeline forecasting
- Automated workflows with A/B testing
- Multi-channel orchestration prevents over-contact
- A/B testing enables data-driven optimization
- Smart Email Assist dramatically reduces response time
- Enterprise-only pricing not transparent
- Platform complexity requires dedicated training
Clay
Clay is a powerful data enrichment and outbound personalization platform that aggregates data from 75+ providers—including Clearbit, LinkedIn, Apollo, Hunter, BuiltWith, and dozens more—into a single ...
- 75+ data provider integrations in single enrichment workspace
- Claygent AI research agent answering custom prospect questions
- Waterfall enrichment maximizing data coverage without duplicate spend
- AI email writer generating deeply personalized outreach from enriched data
- Spreadsheet-like interface with formulas and conditional logic
- 75+ data providers in one workflow eliminates the need to manage multiple tools
- Claygent answers custom research questions no static database can address
- Waterfall enrichment maximizes coverage while minimizing redundant data spend
- Credit-based pricing can escalate quickly at scale without careful management
- Steep learning curve for non-technical users—best suited for growth engineers
Who should buy this
Outreach
- Mid-market and enterprise sales org running multi-channel outbound at scale
- RevOps team consolidating sequencing + dialer + AI-rep into one platform
- Sales leadership wanting unified pipeline analytics across email/phone/LinkedIn
- Solo founders or SMB sales teams (no transparent self-serve tier)
- Buyers requiring strict on-prem deployment (cloud-only)
Custom enterprise pricing — Amplify Core / Plus / Pro tiers (25K / 50K / 100K AI credits respectively). Typical mid-market ~$80–150 per seat / mo, enterprise ~$2K+ per seat / yr.
Verified 2026-05-02
Clay
- Growth / RevOps engineer building waterfall enrichment workflows
- Outbound sales team that needs CRM-clean enrichment + research at scale
- Mid-market or enterprise B2B org consolidating multiple data tools (Apollo + ZoomInfo + Clearbit) into one workflow
- Non-technical SDRs without an ops counterpart (steep learning curve)
- Buyers seeking transparent per-record pricing (credit math gets complex)
Solo / starter: free 500 actions/mo. Growth team: $167/mo Launch (15K actions). Sales eng team: $446/mo Growth (40K actions). Enterprise: custom annual.
Verified 2026-05-02
Capabilities at a glance
| Capability | Outreach | Clay |
|---|---|---|
| Multi-channel sequencing (email, phone, LinkedIn) | — | |
| AI-generated personalized outreach | — | |
| Pipeline + revenue analytics | — | |
| CRM bidirectional sync (Salesforce, HubSpot) | — | |
| Power dialer | — | |
| On-prem / self-hosted | ||
| 75+ data providers in one workflow | — | Apollo, Clearbit, LinkedIn, etc. |
| Claygent (LLM-powered research agent) | — | |
| Waterfall enrichment | — | Cascade providers by hit rate |
| API access | — | |
| CRM integrations (Salesforce, HubSpot) | — |
Security & compliance
| Standard / control | Outreach | Clay |
|---|---|---|
| SOC 2 | Type II | Type II |
| ISO 27001 | ||
| GDPR | ||
| SSO / SAML | ||
| RBAC | ||
| Audit logs | ||
| Trains on customer data | — | No |
What users say
Frequently asked questions
Which is cheaper, Outreach or Clay?+
Outreach's Enterprise plan is $100-160/user/month and Clay's Launch plan is $185/month. Outreach is the cheaper entry point.
What AI models do Outreach and Clay use?+
Outreach runs on Outreach AI, GPT integration, ML for scoring and forecasting. Clay runs on GPT-4o, Claygent web research AI, Custom enrichment models.
What is the main difference between Outreach and Clay?+
Outreach is positioned as best for ai-powered multi-channel sales execution, while Clay is positioned as best data enrichment and personalized outreach platform with 75+ data providers. Pick the one whose strength aligns with your primary use case.
Which has better integrations, Outreach or Clay?+
Outreach integrates with Salesforce, Microsoft Dynamics, LinkedIn Sales Navigator, Zoom and 2 more. Clay integrates with Salesforce, HubSpot, Outreach, Salesloft and 5 more.
What are the main weaknesses of Outreach and Clay?+
Outreach's main drawback: enterprise-only pricing not transparent. Clay's main drawback: credit-based pricing can escalate quickly at scale without careful management.
Are Outreach and Clay worth it in 2026?+
Both remain competitive sales / crm options in 2026. Outreach stands out for multi-channel orchestration prevents over-contact. Clay stands out for 75+ data providers in one workflow eliminates the need to manage multiple tools. Choose based on which trade-offs fit your workflow and budget.