Apollo.io vs Outreach: Which AI agent is better?
Compare pricing, AI models, integrations, security posture, pros, cons, and buyer fit before choosing the right AI sales / crm agent for your workflow.
Verdict: Apollo.io vs Outreach
Pick Apollo.io if you need b2b prospecting with massive contact database. Pick Outreach if you need ai-powered multi-channel sales execution.
Apollo.io wins on price.
Apollo.io
Apollo.io provides access to over 275 million contacts and 73 million companies, making it one of the largest B2B prospecting databases available with extensive coverage across industries and geograph...
- 275M+ contacts and 73M+ companies database
- AI-powered lead scoring with conversion prediction
- Multi-channel sequences: email, LinkedIn, phone
- AI email writer with personalization from prospect data
- Intent signals identifying active buyers
- Massive contact database reduces manual prospecting
- Intent signals provide perfect outreach timing
- Free tier offers substantial value for small teams
- Data accuracy varies across database segments
- Email credits can run out quickly on lower tiers
Outreach
Outreach orchestrates AI-powered multi-channel sales execution across email, phone calls, LinkedIn messaging, and SMS, coordinating touchpoints to maximize engagement while avoiding over-contact. Smar...
- Multi-channel execution: email, calls, LinkedIn, SMS
- Smart Email Assist for contextual reply drafting
- Deal Health scoring with CRM and engagement data
- Revenue Intelligence for pipeline forecasting
- Automated workflows with A/B testing
- Multi-channel orchestration prevents over-contact
- A/B testing enables data-driven optimization
- Smart Email Assist dramatically reduces response time
- Enterprise-only pricing not transparent
- Platform complexity requires dedicated training
Who should buy this
Apollo.io
- SDR or BDR running outbound at scale needing contact + email + sequences in one tool
- Small startup wanting Apollo's 275M+ contact database without ZoomInfo's enterprise contract
- RevOps team consolidating prospecting + dialer + email + CRM enrichment
- Buyers needing only contact data (cheaper to use Apollo's data via API at Organization tier)
- Enterprises needing strict GDPR data residency (US-hosted only)
Free Starter forever (limited credits). Solo SDR: ~$59/seat/mo Basic. Pro SDR with intent signals: $79/seat/mo. Mid-market: $119/seat/mo Organization (min 3 seats, API access).
Verified 2026-05-03
Outreach
- Mid-market and enterprise sales org running multi-channel outbound at scale
- RevOps team consolidating sequencing + dialer + AI-rep into one platform
- Sales leadership wanting unified pipeline analytics across email/phone/LinkedIn
- Solo founders or SMB sales teams (no transparent self-serve tier)
- Buyers requiring strict on-prem deployment (cloud-only)
Custom enterprise pricing — Amplify Core / Plus / Pro tiers (25K / 50K / 100K AI credits respectively). Typical mid-market ~$80–150 per seat / mo, enterprise ~$2K+ per seat / yr.
Verified 2026-05-02
Capabilities at a glance
| Capability | Apollo.io | Outreach |
|---|---|---|
| 275M+ contact database | Largest in the category | — |
| Email sequences + dialer | — | |
| Buying intent signals | Professional+ | — |
| Public API | Organization tier | — |
| CRM bidirectional sync (Salesforce, HubSpot) | ||
| On-prem / self-hosted | ||
| Multi-channel sequencing (email, phone, LinkedIn) | — | |
| AI-generated personalized outreach | — | |
| Pipeline + revenue analytics | — | |
| Power dialer | — |
Security & compliance
| Standard / control | Apollo.io | Outreach |
|---|---|---|
| SOC 2 | Type II | Type II |
| ISO 27001 | — | |
| GDPR | ||
| SSO / SAML | ||
| RBAC | ||
| Audit logs |
What users say
Frequently asked questions
Which is cheaper, Apollo.io or Outreach?+
Apollo.io's Basic plan is $49/user/month and Outreach's Enterprise plan is $100-160/user/month. Apollo.io is the cheaper entry point.
What AI models do Apollo.io and Outreach use?+
Apollo.io runs on Apollo AI, ML-based lead scoring, NLP for email generation. Outreach runs on Outreach AI, GPT integration, ML for scoring and forecasting.
What is the main difference between Apollo.io and Outreach?+
Apollo.io is positioned as best for b2b prospecting with massive contact database, while Outreach is positioned as best for ai-powered multi-channel sales execution. Pick the one whose strength aligns with your primary use case.
Which has better integrations, Apollo.io or Outreach?+
Apollo.io integrates with Salesforce, HubSpot, LinkedIn, Gmail and 2 more. Outreach integrates with Salesforce, Microsoft Dynamics, LinkedIn Sales Navigator, Zoom and 2 more.
What are the main weaknesses of Apollo.io and Outreach?+
Apollo.io's main drawback: data accuracy varies across database segments. Outreach's main drawback: enterprise-only pricing not transparent.
Are Apollo.io and Outreach worth it in 2026?+
Both remain competitive sales / crm options in 2026. Apollo.io stands out for massive contact database reduces manual prospecting. Outreach stands out for multi-channel orchestration prevents over-contact. Choose based on which trade-offs fit your workflow and budget.