Apollo.io vs Outreach
A detailed side-by-side comparison to help you choose the right AI sales / crm agent for your needs.
Best for B2B prospecting with massive contact database
Apollo.io
Apollo.io provides access to over 275 million contacts and 73 million companies, making it one of the largest B2B prospecting databases available with extensive coverage across industries and geograph...
AI Models
Apollo AIML-based lead scoringNLP for email generation
Key Features
- 275M+ contacts and 73M+ companies database
- AI-powered lead scoring with conversion prediction
- Multi-channel sequences: email, LinkedIn, phone
- AI email writer with personalization from prospect data
- Intent signals identifying active buyers
Pricing
Free — $0/month
Basic — $49/user/month
Professional — $79/user/month
Organization — $119/user/month
Pros
- Massive contact database reduces manual prospecting
- Intent signals provide perfect outreach timing
- Free tier offers substantial value for small teams
Cons
- Data accuracy varies across database segments
- Email credits can run out quickly on lower tiers
Best for AI-powered multi-channel sales execution
Outreach
Outreach orchestrates AI-powered multi-channel sales execution across email, phone calls, LinkedIn messaging, and SMS, coordinating touchpoints to maximize engagement while avoiding over-contact. Smar...
AI Models
Outreach AIGPT integrationML for scoring and forecasting
Key Features
- Multi-channel execution: email, calls, LinkedIn, SMS
- Smart Email Assist for contextual reply drafting
- Deal Health scoring with CRM and engagement data
- Revenue Intelligence for pipeline forecasting
- Automated workflows with A/B testing
Pricing
Enterprise — $100-160/user/month
Pros
- Multi-channel orchestration prevents over-contact
- A/B testing enables data-driven optimization
- Smart Email Assist dramatically reduces response time
Cons
- Enterprise-only pricing not transparent
- Platform complexity requires dedicated training