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Salesforce Agentforce vs Actively AI: Which AI agent is better?

Compare pricing, AI models, integrations, security posture, pros, cons, and buyer fit before choosing the right AI sales / crm agent for your workflow.

Verdict: Salesforce Agentforce vs Actively AI

Pick Salesforce Agentforce if you need enterprise-wide autonomous ai across all departments. Pick Actively AI if you need agent for gtm teams automating prospecting and lead qualification.

More AI models

Salesforce Agentforce supports 4 models.

More integrations

Actively AI integrates with 6 platforms.

Best for enterprise-wide autonomous AI across all departments

Salesforce Agentforce

Salesforce Agentforce deploys autonomous AI agents across Sales, Service, Marketing, and Commerce departments, each specialized for domain-specific tasks while sharing unified customer context. Built ...

AI Models
GPT-4oClaude Sonnet 4BYOLLM (Bedrock, Azure OpenAI, Vertex AI)Einstein AI
Key Features
  • Autonomous agents across Sales, Service, Marketing, Commerce
  • Einstein 1 Platform with Data Cloud for unified customer data
  • Lead qualification, opportunity management, forecasting
  • Prompt Builder for custom agent behaviors without coding
  • Slack integration for human-AI team coordination
Pricing
Flex Credits$0.10/action (100K credit packs from $500)
Per-User$125/user/month
Agentforce 1 Editions$550/user/month (unmetered + 1M credits)
Salesforce FoundationsFree (200K credits + Agent Builder)
Pros
  • Unified platform eliminates data silos across departments
  • Prompt Builder enables non-technical customization
  • Salesforce ecosystem provides unmatched integration breadth
Cons
  • Enterprise pricing prohibitive for small businesses
  • Complexity requires dedicated Salesforce administration
Best AI agent for GTM teams automating prospecting and lead qualification

Actively AI

Actively AI deploys autonomous AI agents for go-to-market teams that handle the full prospecting workflow—from identifying target accounts and researching contacts to qualifying leads and personalizin...

AI Models
GPT-4oProprietary intent signal modelsCustom NLP for research
Key Features
  • Autonomous account identification using real-time buying intent signals
  • Deep prospect research across LinkedIn, news, and company data
  • ICP-based lead scoring and qualification without manual review
  • Hyper-personalized outreach generation per prospect
  • CRM integration pushing qualified leads into pipeline automatically
Pricing
GrowthCustom pricing
EnterpriseCustom pricing
Pros
  • Real-time intent signal detection identifies high-probability accounts before competitors
  • Autonomous end-to-end prospecting eliminates manual SDR research time
  • ICP scoring ensures sales reps only engage with qualified opportunities
Cons
  • Custom pricing model lacks transparency for budget planning
  • Effectiveness depends heavily on quality of ICP configuration at setup

Who should buy this

Salesforce Agentforce

Best for
  • Enterprise Salesforce customers extending CRM into autonomous AI agents
  • Mid-market sales / service org wanting agents grounded in their existing Salesforce data
  • Regulated industries (healthcare, financial services) needing Salesforce's compliance posture
Not ideal for
  • Companies not on Salesforce (Agentforce is a Salesforce platform extension)
  • SMBs (requires Salesforce platform license + dedicated admin)
Realistic monthly cost

Per-conversation pricing (~$2 per Agentforce conversation) on top of Salesforce platform license. Salesforce Foundations free tier provides 200K credits to evaluate.

Verified 2026-05-03

Capabilities at a glance

CapabilitySalesforce AgentforceActively AI
Agent Builder (low-code agent creation)
Native Salesforce data grounding
Multi-channel deployment (email, chat, voice, slack)
Action execution across Sales/Service Cloud
Per-conversation pricing
Public API
On-prem / self-hosted
Supported Partial Not supported No data

Security & compliance

Standard / controlSalesforce AgentforceActively AI
SOC 2
Type II
ISO 27001
HIPAA
GDPR
SSO / SAML
RBAC
Audit logs
Trains on customer data
No
Salesforce Agentforce verified at compliance.salesforce.com

What users say

Salesforce Agentforce

Notable customers

Wiley, OpenTable, Heathrow Airport, Workday

Frequently asked questions

What AI models do Salesforce Agentforce and Actively AI use?+

Salesforce Agentforce runs on GPT-4o, Claude Sonnet 4, BYOLLM (Bedrock, Azure OpenAI, Vertex AI), Einstein AI. Actively AI runs on GPT-4o, Proprietary intent signal models, Custom NLP for research.

What is the main difference between Salesforce Agentforce and Actively AI?+

Salesforce Agentforce is positioned as best for enterprise-wide autonomous ai across all departments, while Actively AI is positioned as best ai agent for gtm teams automating prospecting and lead qualification. Pick the one whose strength aligns with your primary use case.

Which has better integrations, Salesforce Agentforce or Actively AI?+

Salesforce Agentforce integrates with Slack, Microsoft Teams, Tableau, MuleSoft and 1 more. Actively AI integrates with Salesforce, HubSpot, Outreach, Salesloft and 2 more.

What are the main weaknesses of Salesforce Agentforce and Actively AI?+

Salesforce Agentforce's main drawback: enterprise pricing prohibitive for small businesses. Actively AI's main drawback: custom pricing model lacks transparency for budget planning.

Are Salesforce Agentforce and Actively AI worth it in 2026?+

Both remain competitive sales / crm options in 2026. Salesforce Agentforce stands out for unified platform eliminates data silos across departments. Actively AI stands out for real-time intent signal detection identifies high-probability accounts before competitors. Choose based on which trade-offs fit your workflow and budget.