HubSpot Breeze vs Clay: Which AI agent is better?
Compare pricing, AI models, integrations, security posture, pros, cons, and buyer fit before choosing the right AI sales / crm agent for your workflow.
Verdict: HubSpot Breeze vs Clay
Pick HubSpot Breeze if you need unified marketing, sales, and service ai. Pick Clay if you need data enrichment and personalized outreach platform with 75+ data providers.
Clay wins on price.
Clay integrates with 9 platforms.
HubSpot Breeze
HubSpot Breeze provides specialized AI agents for Content creation (blog posts, social media, SEO optimization), Prospecting (personalized outreach sequences), Customer support (ticket resolution), an...
- Specialized agents: Content, Prospecting, Customer, Social
- Data enrichment from 200M+ company records
- Copilot conversational CRM assistant
- Works across Marketing, Sales, Service Hubs
- Automated lead scoring with continuous learning
- Data enrichment saves hours of manual research
- Unified platform avoids integration headaches
- Copilot makes CRM data accessible through conversation
- Professional tier required for most AI features
- Per-seat pricing increases costs for growing teams
Clay
Clay is a powerful data enrichment and outbound personalization platform that aggregates data from 75+ providers—including Clearbit, LinkedIn, Apollo, Hunter, BuiltWith, and dozens more—into a single ...
- 75+ data provider integrations in single enrichment workspace
- Claygent AI research agent answering custom prospect questions
- Waterfall enrichment maximizing data coverage without duplicate spend
- AI email writer generating deeply personalized outreach from enriched data
- Spreadsheet-like interface with formulas and conditional logic
- 75+ data providers in one workflow eliminates the need to manage multiple tools
- Claygent answers custom research questions no static database can address
- Waterfall enrichment maximizes coverage while minimizing redundant data spend
- Credit-based pricing can escalate quickly at scale without careful management
- Steep learning curve for non-technical users—best suited for growth engineers
Who should buy this
HubSpot Breeze
- Mid-market or enterprise org already standardized on HubSpot Sales/Marketing Hubs
- Marketing team wanting AI content + email + workflow automation in one platform
- Sales org needing AI-powered contact + company enrichment in their CRM
- Teams not using HubSpot (Breeze is only valuable inside the HubSpot ecosystem)
- Small teams on Free CRM (most Breeze features are gated to Professional+)
Bundled with HubSpot tiers — Free CRM (limited Breeze), Starter $20/mo, Professional $890/mo (most Breeze AI features), Enterprise $3.6K/mo. Standalone Breeze pricing not published.
Verified 2026-05-03
Clay
- Growth / RevOps engineer building waterfall enrichment workflows
- Outbound sales team that needs CRM-clean enrichment + research at scale
- Mid-market or enterprise B2B org consolidating multiple data tools (Apollo + ZoomInfo + Clearbit) into one workflow
- Non-technical SDRs without an ops counterpart (steep learning curve)
- Buyers seeking transparent per-record pricing (credit math gets complex)
Solo / starter: free 500 actions/mo. Growth team: $167/mo Launch (15K actions). Sales eng team: $446/mo Growth (40K actions). Enterprise: custom annual.
Verified 2026-05-02
Capabilities at a glance
| Capability | HubSpot Breeze | Clay |
|---|---|---|
| AI content generation (emails, blog, social) | — | |
| Breeze Copilot (CRM chat assistant) | — | |
| Contact + company enrichment | Professional+ | — |
| Workflow automation with AI | — | |
| Public API | — | |
| On-prem / self-hosted | ||
| 75+ data providers in one workflow | — | Apollo, Clearbit, LinkedIn, etc. |
| Claygent (LLM-powered research agent) | — | |
| Waterfall enrichment | — | Cascade providers by hit rate |
| API access | — | |
| CRM integrations (Salesforce, HubSpot) | — |
Security & compliance
| Standard / control | HubSpot Breeze | Clay |
|---|---|---|
| SOC 2 | Type II | Type II |
| ISO 27001 | ||
| HIPAA | — | |
| GDPR | ||
| SSO / SAML | ||
| RBAC | ||
| Audit logs | ||
| Trains on customer data | No | No |
What users say
Frequently asked questions
Which is cheaper, HubSpot Breeze or Clay?+
HubSpot Breeze's Marketing Hub Professional plan is $800/month and Clay's Launch plan is $185/month. Clay is the cheaper entry point.
What AI models do HubSpot Breeze and Clay use?+
HubSpot Breeze runs on HubSpot Breeze AI, GPT-4 integration, Proprietary models. Clay runs on GPT-4o, Claygent web research AI, Custom enrichment models.
What is the main difference between HubSpot Breeze and Clay?+
HubSpot Breeze is positioned as best for unified marketing, sales, and service ai, while Clay is positioned as best data enrichment and personalized outreach platform with 75+ data providers. Pick the one whose strength aligns with your primary use case.
Which has better integrations, HubSpot Breeze or Clay?+
HubSpot Breeze integrates with Gmail, Outlook, Slack, Salesforce and 3 more. Clay integrates with Salesforce, HubSpot, Outreach, Salesloft and 5 more.
What are the main weaknesses of HubSpot Breeze and Clay?+
HubSpot Breeze's main drawback: professional tier required for most ai features. Clay's main drawback: credit-based pricing can escalate quickly at scale without careful management.
Are HubSpot Breeze and Clay worth it in 2026?+
Both remain competitive sales / crm options in 2026. HubSpot Breeze stands out for data enrichment saves hours of manual research. Clay stands out for 75+ data providers in one workflow eliminates the need to manage multiple tools. Choose based on which trade-offs fit your workflow and budget.