Apollo.io vs Actively AI: Which AI agent is better?
Compare pricing, AI models, integrations, security posture, pros, cons, and buyer fit before choosing the right AI sales / crm agent for your workflow.
Verdict: Apollo.io vs Actively AI
Pick Apollo.io if you need b2b prospecting with massive contact database. Pick Actively AI if you need agent for gtm teams automating prospecting and lead qualification.
Apollo.io
Apollo.io provides access to over 275 million contacts and 73 million companies, making it one of the largest B2B prospecting databases available with extensive coverage across industries and geograph...
- 275M+ contacts and 73M+ companies database
- AI-powered lead scoring with conversion prediction
- Multi-channel sequences: email, LinkedIn, phone
- AI email writer with personalization from prospect data
- Intent signals identifying active buyers
- Massive contact database reduces manual prospecting
- Intent signals provide perfect outreach timing
- Free tier offers substantial value for small teams
- Data accuracy varies across database segments
- Email credits can run out quickly on lower tiers
Actively AI
Actively AI deploys autonomous AI agents for go-to-market teams that handle the full prospecting workflow—from identifying target accounts and researching contacts to qualifying leads and personalizin...
- Autonomous account identification using real-time buying intent signals
- Deep prospect research across LinkedIn, news, and company data
- ICP-based lead scoring and qualification without manual review
- Hyper-personalized outreach generation per prospect
- CRM integration pushing qualified leads into pipeline automatically
- Real-time intent signal detection identifies high-probability accounts before competitors
- Autonomous end-to-end prospecting eliminates manual SDR research time
- ICP scoring ensures sales reps only engage with qualified opportunities
- Custom pricing model lacks transparency for budget planning
- Effectiveness depends heavily on quality of ICP configuration at setup
Who should buy this
Apollo.io
- SDR or BDR running outbound at scale needing contact + email + sequences in one tool
- Small startup wanting Apollo's 275M+ contact database without ZoomInfo's enterprise contract
- RevOps team consolidating prospecting + dialer + email + CRM enrichment
- Buyers needing only contact data (cheaper to use Apollo's data via API at Organization tier)
- Enterprises needing strict GDPR data residency (US-hosted only)
Free Starter forever (limited credits). Solo SDR: ~$59/seat/mo Basic. Pro SDR with intent signals: $79/seat/mo. Mid-market: $119/seat/mo Organization (min 3 seats, API access).
Verified 2026-05-03
Capabilities at a glance
| Capability | Apollo.io | Actively AI |
|---|---|---|
| 275M+ contact database | Largest in the category | — |
| Email sequences + dialer | — | |
| Buying intent signals | Professional+ | — |
| Public API | Organization tier | — |
| CRM bidirectional sync (Salesforce, HubSpot) | — | |
| On-prem / self-hosted | — |
Security & compliance
| Standard / control | Apollo.io | Actively AI |
|---|---|---|
| SOC 2 | Type II | — |
| GDPR | — | |
| SSO / SAML | — | |
| RBAC | — | |
| Audit logs | — |
What users say
Frequently asked questions
What AI models do Apollo.io and Actively AI use?+
Apollo.io runs on Apollo AI, ML-based lead scoring, NLP for email generation. Actively AI runs on GPT-4o, Proprietary intent signal models, Custom NLP for research.
What is the main difference between Apollo.io and Actively AI?+
Apollo.io is positioned as best for b2b prospecting with massive contact database, while Actively AI is positioned as best ai agent for gtm teams automating prospecting and lead qualification. Pick the one whose strength aligns with your primary use case.
Which has better integrations, Apollo.io or Actively AI?+
Apollo.io integrates with Salesforce, HubSpot, LinkedIn, Gmail and 2 more. Actively AI integrates with Salesforce, HubSpot, Outreach, Salesloft and 2 more.
What are the main weaknesses of Apollo.io and Actively AI?+
Apollo.io's main drawback: data accuracy varies across database segments. Actively AI's main drawback: custom pricing model lacks transparency for budget planning.
Are Apollo.io and Actively AI worth it in 2026?+
Both remain competitive sales / crm options in 2026. Apollo.io stands out for massive contact database reduces manual prospecting. Actively AI stands out for real-time intent signal detection identifies high-probability accounts before competitors. Choose based on which trade-offs fit your workflow and budget.