Apollo.io vs Actively AI
A detailed side-by-side comparison to help you choose the right AI sales / crm agent for your needs.
Best for B2B prospecting with massive contact database
Apollo.io
Apollo.io provides access to over 275 million contacts and 73 million companies, making it one of the largest B2B prospecting databases available with extensive coverage across industries and geograph...
AI Models
Apollo AIML-based lead scoringNLP for email generation
Key Features
- 275M+ contacts and 73M+ companies database
- AI-powered lead scoring with conversion prediction
- Multi-channel sequences: email, LinkedIn, phone
- AI email writer with personalization from prospect data
- Intent signals identifying active buyers
Pricing
Free — $0/month
Basic — $49/user/month
Professional — $79/user/month
Organization — $119/user/month
Pros
- Massive contact database reduces manual prospecting
- Intent signals provide perfect outreach timing
- Free tier offers substantial value for small teams
Cons
- Data accuracy varies across database segments
- Email credits can run out quickly on lower tiers
Best AI agent for GTM teams automating prospecting and lead qualification
Actively AI
Actively AI deploys autonomous AI agents for go-to-market teams that handle the full prospecting workflow—from identifying target accounts and researching contacts to qualifying leads and personalizin...
AI Models
GPT-4oProprietary intent signal modelsCustom NLP for research
Key Features
- Autonomous account identification using real-time buying intent signals
- Deep prospect research across LinkedIn, news, and company data
- ICP-based lead scoring and qualification without manual review
- Hyper-personalized outreach generation per prospect
- CRM integration pushing qualified leads into pipeline automatically
Pricing
Growth — Custom pricing
Enterprise — Custom pricing
Pros
- Real-time intent signal detection identifies high-probability accounts before competitors
- Autonomous end-to-end prospecting eliminates manual SDR research time
- ICP scoring ensures sales reps only engage with qualified opportunities
Cons
- Custom pricing model lacks transparency for budget planning
- Effectiveness depends heavily on quality of ICP configuration at setup